In Year 2 you’ll deepen your knowledge of the financial, legal and business side of the music industry. You’ll explore music publishing and sync, and will recognise the role played by a music supervisor. Study of entrepreneurship and innovation continues, and you’ll explore ideas and techniques to scope early-stage ventures. You’ll plan, organise, deliver, promote and monetise your own live events, and undertake digital promotional strategies, photo and video editing, and business pitches with support from digital distributor, The Orchard. When I joined BA Music Business and Arts Management I had quite a reserved personality but within the first few weeks I was given confidence to draw on my previous experience and to “come out of my shell”. For example, I joined a student-run management group to oversee Music’s Concerts and Colloquia series.
Search Engine Optimization , customer acquisition and retention, mobile marketing, email marketing, online PR, affiliate marketing, social media, video and multichannel marketing are all explored in detail. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance and planning. It introduces student’s related legislation, regulation and codes of practice. In this pioneering module, you’ll explore a range of advanced hands-on digital marketing practices with the goal of enhancing your digital marketing effectiveness.
Some weeks are different due to how we schedule classes and arrange on campus sessions. Following the granting of Degree Awarding Powers, our programmes are going through a rigorous quality approval process to transfer responsibility for the award to ICMP. Applicants registering onto a programme from September 2022, on successful completion, will receive their award from ICMP.
There are a number of funding options available to UK students to help you pay for your studies and your cost of living while studying. Get a feel for our industry standard studios and find out more about the range of creative media courses taught in them. Students enrolled to degree programmes prior to 1st January 2022 are on programmes developed, delivered and assessed by https://www.pancakemeow.com/ SAE Institute, and awarded by and quality assured by Middlesex University. As you enter your penultimate study period, you will begin to specialise your skills within your chosen area of the music industries. Throughout the second teaching term, you will broaden your scope to work on more complex multidisciplinary projects in accordance with industry-standard practices.
Develop your management, business and creative skills to maximise the potential of the artist–business relationship. Taking a Music Business degree course at ICMP makes financial sense too, with the fees for ICMP music degrees the same as those at many traditional universities – making studying music at ICMP in London great value as well as great fun. This module gives practitioners of audio production the opportunity to improve their skills and knowledge of the world’s most favoured Digital Audio Workstation software.
In this developing digital world, businesses of all types and sizes around the world continue to prioritise social media and online promotion at the heart of their marketing strategy. Digital literacy is increasingly seen as a must-have skill by potential employers. This module will give you the key practical skills in a variety of social media and digital communication platforms. Following on from your exploration of the creative community and career opportunities https://www.wikipedia.org/ available to you in Creative Industries & You 1, this module will help you to develop a deeper intellectual understanding of the creative arts and industry structures. You will be challenged to investigate some key contemporary cultural issues relating to your professional field, developing a contextual understanding through research, questioning and debate. The rapidly evolving music business is a multi-faceted, technologically driven industry.