Marketing Advertising and Branding BA Hons

If you use an agency check their progress soon after they start, and again at suitable intervals, depending on the size of the exercise. Again don’t wait until the end to discover there was a problem that should have been fixed at the start. If you test the survey, obviously refine the questions and structure and survey methods appropriately. Obviously to develop an effective questionnaireyou must firstdefine exactly what you wish to discover. Start by establishing the information you seek to learn, and then build your questions, and select the respondents accordingly. If you employ and/or supply people it is important to know they think about your organisation/business, and what they need from you.

  • We’ll help you harness data to serve dynamic adverts that are context aware.
  • But it is usual to negotiate on the final price, according to the type of campaign you want.
  • People are constantly consuming media, which opens many opportunities for advertisements, just as it expands potential marketing strategies.
  • Print advertising is content published in magazines, newspapers, catalogues and other print sources.
  • If you run a restaurant, hotel or attraction, monitor sites such asTripAdvisorand ensure any unhappy customers are visibly addressed on the platform.

For a lot of businesses marketing and PR is often seen to have one ultimate goal – drive sales. Links naturally to the products and services you seek to sell afterwards. Imagine and maybe ask your potential customers what sort of event they would find helpful.

What are the advantages of social media advertising?

With our assistance, running PPC search engine, display network and social media advertising campaigns will put your brand right in front of the people you want to speak with. Second, by promoting your brand on social media, you’re also drilling down your target market. People who aren’t interested in your product or service will skip over your ads. But the people youreallywant to sell to will click, and hopefully, stick around.

Keep it simple, easy to read, and avoid anything off-the-wall or extravagant. Use a format that is cost-effective and amenable to your method of distribution. Read your local newspapers to see the sort of issues that create big headlines locally, and read national papers and news websites to see the sort of issues which can reflect very negatively on organisations. You’ll learn something about your market and create a significant opportunity for free publicity. Read newspapers and magazines and you will soon see examples – even in the national broadsheets.

Photography: Editorial and Advertising BA Hons

Marketing and advertising work closely together in the marketplace and often get confused, but they are two very different processes. Marketing is a process of communication, exchange of information, understanding of customers, and meeting customers’ needs and wants to buy a product or service. Advertising is a way of making a sale; it is the paid, public, non-personal message conveyed through mass media. It’s a way of reaching a target audience with a message that makes them want to spend money on your product or service. Using telemarketing staff or a telemarketing agency is a proven method of marketing.

The definition of your service offer must make sense to your customer in terms that are advantageous and beneficial to the customer, not what is technically good, or scientifically sound. Think about what your service, and the manner by which you deliver it, means to your customer. In the selling profession, this perspective is referred to as translating features into benefits. Below is a simple template for checking that you have the foundations and building blocks in place. If not, then decide (as far as you can, because it’s generally the CEO’s call) what they should be, because all good marketing plans need to have solid foundations first. Below are definitions of marketing, followed by definitions advertising, and the differences between marketing and advertising.

Somehow you should find and be able to offer newness or originality in your product/services offerings. The more and better you can be seen as new and original, then the more enquiries and business you will attract. A particular example of bad business and bad marketing is making ‘cold’ telephone calls and pretending that the call is about a survey, or an ‘opportunity’ rather than being honest immediately about the purpose of your call. Whether you are marketing to private consumers or to businesses and other large organisations be fair and reasonable. More details about Data Protection rules are at theInformation Commissioner’s Office. An increasing number of networking communities and services are now to be found on the internet too.

Advertising to Build Awareness or to Generate Response

As a rule colour is more expensive than mono , although digital printing is not so sensitive to colour/price differences. Early sophistication of website design enabled user ‘interaction’; this has now made way for ‘virtual’ experiences. There is little point in spending a lot of money on a very well targeted and cost-effective campaign if what you communicate does not motivate your audience to read and take action. Business people very commonly overlook this and assume that fine points of detail (which only you know, and which the agency can’t guess) can be clarified or corrected or inserted later in the design stage. Well, such corrections can of course be made later, but at a big cost and nuisance.